As one of the longest standing bridal boutiques in Rochester, we pride ourselves in providing our clients with outstanding customer service and the most sought after designers including Sareh Nouri, Eve of Milady, Neta Dover, Lazaro, Ulla Maija, and Badgley Mischka, with many more you can find listed under our designer pages.Susan Deborah Bridal is Rochester's trusted and official stockist of some of the world's leading bridal and occasion wear designers. Over the years, we've helped hundreds of brides and their attendants find the perfect dress.
Follow us
Services
When you're at Susan Deborah Bridal, we make your experience unforgettable, from beginning to end. We bring over 25 years of bridal expertise to each interaction, helping all of our customers find the perfect outfit, whether it is the wedding dress of your dreams, or the perfect evening look for your special event.
Here at Susan Deborah Bridal, we are proud to carry beautiful, high quality designer wedding gowns. Our collection consists of a curated selection of wedding gowns from each designer. To inquire about a specific dress, please contact us and we will let you know if we carry the sample in our store. For wedding gowns, we ask that you call us at the boutique - we will be more than happy to schedule your personal bridal consultation.
Whether you're a mother of the bridal party, or looking for a special ensemble for that upcoming event, we have a gorgeous selection of options. With most of our designers out of Toronto, Canada, we carry very unique styles to the area. We do not require an appointment for our evening wear, so please feel welcome to come by the boutique to see the gowns in person.
We at Susan Deborah Bridal are excited to highlight some of our favorite gowns in the boutique and offer these beauties at a special price. For a limited time, the gowns pictured will be available at a discount. Given these are our sample gowns, this is a first-come-first-serve offer. Brides who purchase these dresses will still have access to our in-store alterations department, unless other arrangements have been made outside of the store. To see these dresses in person, please give us a call so we can set up a time for you to come in and meet with our consultants.
Reviews (9)
Adair Finucane
Jan 23, 2022
After very little shopping beforehand, I walked in, saw the dress, tried it on, and that was it. They did a nice job cutting down the floor model and offering a lower price. The owner has a wonderful eye and picked a veil I never would have considered (long, formal), and made a fascinator for me out of the dress hem. They also saved the remainder of the hem for me to wrap my bouquet in, without me asking.
Sabrina Gatti
Jan 08, 2022
Abbey Smith
Nov 14, 2021
If I could recommend this place to every woman getting married I so would! I walked in there with a vision in my head that I would love the mermaid style dress. Well when I tried it on I looked absolutely disgusting! The owner said, I have the perfect dress for you, she pulled it out held it up to me and I instantly fell in love. I ordered it that day!
I didn't feel judged, rushed or anything at all! I just got my dress in this week and I've lost weight, so the dress is a little lose in areas, but not a worry in the world because she knows what she is doing and talking about! Highly, highly recommend this dress place!
I didn't feel judged, rushed or anything at all! I just got my dress in this week and I've lost weight, so the dress is a little lose in areas, but not a worry in the world because she knows what she is doing and talking about! Highly, highly recommend this dress place!
Jacqueline Rayburn
Nov 12, 2021
If I could give negative stars I would. This place is full of judgmental people. My mother (a successful business women) went in looking for a mother of a bride dress. She kindly went in and ask if she needed an appointment to shop. The girl working said no. Then after 5 minutes the owner walked out and said (after looking at her up and down) that she does need an appointment. It was apparent that the owner judged my mom and thought due to her appearance she could not afford the dresses. We will not be back and I am embarrassed for their behavior.
Nicole Wagner
Oct 08, 2021
Safe to say I will never go back to this store again. The owner judged me right off the bat when I walked in. Immediately she tells me she does not have anything in my age group. and then proceeds to ask me what my age was when I told her I saw some dresses online that I'd like to try on. She then told me she thought I was 15. when I walk into a store I do not expect to be insulted.
I am 28 years old, married, and looking for a formal dress for my sisters wedding. I am a paying customer, but clearly they did not want my money. I did not appreciate her judgement. To top it off, I emailed the store a few days prior asking if they had a particular dress at the store. I sent them a picture of the dress as well. She emailed me back saying she did not.
When I walked in there it was on a mannequin in the window. Clearly they do not know their inventory. I do regret even giving the store a chance. I should have walked out immediately when I was judged. I do not recommend this place to anyone.
I am 28 years old, married, and looking for a formal dress for my sisters wedding. I am a paying customer, but clearly they did not want my money. I did not appreciate her judgement. To top it off, I emailed the store a few days prior asking if they had a particular dress at the store. I sent them a picture of the dress as well. She emailed me back saying she did not.
When I walked in there it was on a mannequin in the window. Clearly they do not know their inventory. I do regret even giving the store a chance. I should have walked out immediately when I was judged. I do not recommend this place to anyone.
Alexa Hogestyn
Aug 28, 2021
Cella and her team were absolutely wonderful from start to finish! Cella took one look at me at my initial meeting and knew what style I was envisioning and helped me find the perfect dress. She only carries top designers from America, Canada or Israel and the quality of the designers she carries is unmatched. Cella knows what she's doing and is a wealth of knowledge.
My Sareh Nouri dress was flawless on me and is so classic and timeless. Cella took measurements and it was custom made for my body. Cella also helped my mother find her mother of the bride gown! My mother looked fabulous and is also so happy with her look on my wedding day. Thank you Cella and thank you to your wonderful team!
My Sareh Nouri dress was flawless on me and is so classic and timeless. Cella took measurements and it was custom made for my body. Cella also helped my mother find her mother of the bride gown! My mother looked fabulous and is also so happy with her look on my wedding day. Thank you Cella and thank you to your wonderful team!
Amelia Holmquist
Jan 09, 2021
The owner (chella) is amazing! Her style is incredible! She picked out several dresses for me after I described my venue and vision. They were all amazing and fit right into my vision for my day. The dresses and accessories she has are very unique! The head piece, which was a beautiful vintage headband was handmade in Puerto Rico. I also got gorgeous bridesmaids dresses that Chella picked to complement my dress.
About 3 years later we had our first child and Chella had the idea of turning my wedding dress into a baptismal gown. It is stunning and we now have the most amazing heirloom to pass down. I wouldn't recommend anywhere else!
About 3 years later we had our first child and Chella had the idea of turning my wedding dress into a baptismal gown. It is stunning and we now have the most amazing heirloom to pass down. I wouldn't recommend anywhere else!
Hayley Scott
Jan 22, 2020
Fantastic experience. I had already bought a dress elsewhere that I began having second thoughts about. When looking for bridesmaids dresses, I stopped by Susan Deborah Bridal and the wedding dress I saw on the mannequin captured my heart. The selection they had to offer was so incredible and every gown was unique, not similar to any other ones I've seen in other bridal shops.
The store owner let me try on the gown and I am so glad I did because that was THE dress. The fabrics felt so pleasant and comfortable to the body. I was truly impressed! Couple days later I came back and decided to place an order. At Susan Deborah Bridal they made me feel so at ease and I truly believe they would not have let me walk out of the store with a dress that I didn't love. Highly recommended!
The store owner let me try on the gown and I am so glad I did because that was THE dress. The fabrics felt so pleasant and comfortable to the body. I was truly impressed! Couple days later I came back and decided to place an order. At Susan Deborah Bridal they made me feel so at ease and I truly believe they would not have let me walk out of the store with a dress that I didn't love. Highly recommended!
Lauren Spink
Dec 06, 2019
Susan Deborah Bridal and everyone who works there were amazing! I had already bought a wedding dress at a different store and when it came in it didn't fit. I was stressed to say the least. I went into Susan Deborah Bridal to look for a mother of the bride dress for my mom, just 6 months before my wedding. I didn't think I could get a new dress in time but the owner of the boutique saw I was stressed and came to my rescue.
She told me she could get me a new dress in time if I saw something I liked. I started looking at dresses wishing I'd come here for my dress in the first place. I tried on a couple dresses, and absolutely fell in LOVE with one. The owner worked directly with the designer to make sure the dress would come in, not just on time, but well before my wedding.
It came in months ahead of time and she didn't even charge me a rush fee. The tailor did an AMAZING job making sure everything fit perfectly. She refused to accept anything but perfection. They all helped me with my accessories (which again they somehow got the custom pieces super quickly) and even helped me decide on hair. Everyone at the shop was so incredibly nice. I could go on and on, but I'll just say, this place was amazing and I literally would not have had a wedding dress if it wasn't for them.
She told me she could get me a new dress in time if I saw something I liked. I started looking at dresses wishing I'd come here for my dress in the first place. I tried on a couple dresses, and absolutely fell in LOVE with one. The owner worked directly with the designer to make sure the dress would come in, not just on time, but well before my wedding.
It came in months ahead of time and she didn't even charge me a rush fee. The tailor did an AMAZING job making sure everything fit perfectly. She refused to accept anything but perfection. They all helped me with my accessories (which again they somehow got the custom pieces super quickly) and even helped me decide on hair. Everyone at the shop was so incredibly nice. I could go on and on, but I'll just say, this place was amazing and I literally would not have had a wedding dress if it wasn't for them.
