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We are a full service Bridal store located at the bustling Westmark Plaza in Urbandale. When you enter our modern showroom, knowledgeable staff will greet you with intimate, individualized attention. You will look through our gowns and be encouraged to make your own selection of styles to try, as well as have gowns expertly suggested for you based on your body type and personal style.

We are here to help you say "yes" to your dream dress in a relaxed and fun atmosphere. Perry Bridal carries a selection of designer Bridal gowns that will make a statement on your wedding day!
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Perry Bridal is a name that has been trusted in the bridal industry of Iowa for a long time. The original Perry Bridal first started offering it's renowned customer service and bridal expertise in Perry, Iowa circa 1985. In 2013, Perry Bridal moved to the West Des Moines area, still offering the same great service with a twist on the type of inventory on hand.
Questions for us? We're here to help! From making an appointment to altering your gown, learn everything you need to know about shopping for wedding dresses in Des Moines at Perry Bridal in Westmark Plaza, Urbandale! Walk-ins are welcome, but we prefer that you make an appointment so we can ensure one of our bridal stylists is available to assist you.
Reviews (8)
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Maxx Scatino
Jun 05, 2022
These ladies are bullies! My daughter was there to pick dresses for her and her bridesmaids and I saw and heard how Kerri, the owner was treating her poor employee, she was extremely rude and not helpful or friendly to any degree she was a very unpleasant person to be around she has a very intimidating demeanor, I told her she needed to treat people with more respect, we decided to take our business to the next shop on the list and I let Kerri know we we're leaving because of how ugly she treated this poor girl. I would not recommend this shop to anyone ever!
Leah Koerber
May 23, 2022
Perry Bridal made the wedding dress piece the easiest part of the whole event! They were so patient, helpful, and brought such a calm energy to this vital piece of a wedding. I probably went in every two weeks with new alteration requests, and they were always so happy to help out. Even a last minute request with a three day turnaround, they didn't hesitate at all. I couldn't recommend them more, especially for brides wanting an effortless experience for dresses and alterations. They were truly lovely to work with!
Becca VanDam
Apr 10, 2022
Beautiful selection of several styles & sizes! The staff is quiet but very helpful! We would highly recommend Perry Bridal Boutique to every bride!
Lythande Bath
Dec 30, 2021
Great boutique! Every time I went in the shop I was treated with exceptional customer service. When shopping for a dress, I had the entire shop to myself! They really go above and beyond to make sure you are happy.
Nicolette Husson
Dec 28, 2021
Highly recommend Perry Bridal for the absolute best experience and gorgeous affordable wedding dresses! Marissa was so knowledgeable and a blast to work with! Thanks for helping me find my dream dress!
Breanne Meisenheimer
Jul 07, 2021
I had a great experience finding my dress at Perry Bridal! The staff was all very patient and helpful without ever making me feel pressured. They also helped personalize the dress with one of a kind with alterations to make it a perfect fit! Would highly recommend!
Kelsey Willardson
Feb 08, 2021
Bella was wonderful to work with and helped me find my perfect dress! I had been to a few other stores and felt like the bridal assistants were just salesman, but Bella seemed to truly care about how I felt about the dress and me being happy with it. I'm so glad we made an appointment. Even though their selection might be smaller than some big retailers, everything they had was high quality and beautiful! I found my dress at Perry Bridal and would definitely recommend it!
S. Kov
Nov 28, 2018
Perry Bridal is fantastic and 100% worth the cost (which can actually be quite low if you take advantage of the floor sale/deals). Melody made my entire experience both simple and magical. She was in no way pushy and was incredibly patient. She told me about the floor sales to get discounted dresses and was upfront about the potential cost of having to rush order a dress (I went shopping very late). Perry Bridal should be your first stop when you're dress shopping.

They do a great job of helping you figure out what you want in a dress and the quality of dress was miles above the other dresses I experienced. It had incredible layers and detailing, but still felt light and airy. If you shop here first and then go somewhere else, you'll immediately realize how much you loved the dresses at Perry Bridal.