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Wedding Shoppe Longer Robes for Better Coverage: Our robes are a longer so everyone will feel confident as they get ready! Satisfaction Guaranteed: We offer a full merchandise refund on all robes if you are not 100% happy with your purchase. I had an amazing experience from my very first appointment to beyond my wedding date. The customer service was fabulous and my experience felt personalized, unlike other shops I visited.

Shopping for my wedding dress was such a wonderful experience at the Wedding Shoppe! The consultants and managers were so supportive and listened to my vision and helped me find the most beautiful dress!
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For over 40 years, the Wedding Shoppe has helped countless couples find their dream attire. Our large selection, unbeatable prices, and memorable customer service have helped us grow into a premier wedding retailer in Minnesota, and one of the largest bridal salons in the country. Creating happiness isn't our job, it's our passion.
We're celebrating our 40th Anniversary! Over the years we've helped outfit over 200,000 weddings and have experienced tremendous growth - all thanks to you! In 1977, Jim and Lois Fritz opened the Wedding Shoppe on Grand Avenue in Saint Paul, Minnesota. Grand Avenue is famous for its small, specialty businesses, many located in Victorian style houses.
After your wedding celebration, chances are your dress is going to be left with a few mysterious makeup and food stains. Remove 95% of these pesty stains and preserve your memories for 100 years-guaranteed-with this Wedding Dress Cleaning & Preservation Kit. For a very reasonable price, you'll receive a pre-paid order form and shipping label with your purchase, so you can send your dress to the Wedding Gown Preservation Co. right way.
Ditch the dress tape and sticky bras and check out this gravity-defying adhesive that adds lift and support to any bust size! Bosom Couture Boob Glue is a revolutionary roll-on adhesive that instantly enhances the appearance of the breasts by keeping them positioned exactly where you want them. Not only does it work to support and lift, but it also can be used to keep strapless bras in place, to tuck away underarm side bulge, to keep low cut necklines in place, and so much more!Boob Glue is also much more sanitary than sticky bras.
Reviews (30)
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Michelle W.
Jun 27, 2022
Super disappointed with this store. My daughter was measured for a dress and even tried one on at the store. They didn't have her size so she tried the next size up which was too big. They still ordered her that size and now I just paid for alterations that were the same amount as purchasing a new dress. I called to complain and they offered me a $20 credit toward alterations. This doesn't even cover 1/4 of the cost of alterations!
Ashlea Garland
Apr 19, 2022
I went to the wedding shoppe on Saturday with my mother in law, two bridesmaids and two younger girls. It was such an amazing magical experience. Ella S. Was my consultant. She made me feel comfortable and heard. She was calm and patient and made it such a fun experience. I wasn't really sure what my heart was set on style was, so I showed her some pictures.

She brought in stunning dresses and helped me find what was for me and what wasn't. I ended up trying on the most perfect dress and it was over! When I found the one she brought in sample vails and a sample bouquet get the full feel. I am so happy & so in love. It was an incredible experience.
Jenifer Berndt
Apr 17, 2022
*disclaimer* I am not someone who has been to lots of different places to shop for a wedding dress, BUT! What a fantastic experience my daughter and I had! Our advisor was spot on with dress options, supportive, shared important considerations and was very low key. She gave lots of time to get the feel of a dress without hovering or pressuring. She really made the while experience relaxing and amazing!

We had an entire spot all to ourselves, with great lighting, and plenty of big mirrors. If I ever had the hance or reason to recommend a bridal shop, I would hands down say try this place!
Jane K.
Apr 09, 2022
Vic did a wonderful job in helping me pick out the mother of the groom dress! Even though I came at a time when they weren't busy, she was very patient with me, as I had a very hard time deciding on a dress. They have quite a variety of dresses to pick from along with many colorful swatches. I would recommend them for any type of a dress!
Rachel Zeller
Apr 08, 2022
I had the best experience at The Wedding Shoppe. Jenna was my consultant and she was absolutely phenomenal! From the first dress I tried on it was clear she knew what she was doing. She was efficient, listened to what I was looking for, knowledgeable in the dresses they had and worked within my difficult parameters. I could not have asked for a better consultant or experience! I highly recommend The Wedding Shoppe for your bridal needs.
Alexandra Hohman
Apr 08, 2022
Anne was absolutely amazing. She listened intently, understood exactly what I was looking for, and knew her inventory so well. Her selections were SPOT on, she made everyone feel so comfortable, and found me a beautiful gown in the timeframe I need at an amazing price. Ten out of ten would recommend
Stephanie S.
Mar 07, 2022
We had the best experience wedding dress shopping for my daughter. Olivia listened to her and really understood what she wanted! I can't tell you how much fun it was! Highly recommend!
Teresa Brown
Feb 13, 2022
Sophia was my stylist. She did a really nice job of listening to what I wanted in my dress and staying within my budget. She was very attentive and picked several beautiful dresses for me to try on. I found "the" dress but I wanted to go to one more place just to be absolutely sure and felt no pressure from her to buy then and there. I ended up coming back a few hours later and taking the dress home! Sophia made one of the hardest decisions a bride has to make very easy and relaxing! They have big, private fitting rooms with a big mirror and enough space to accommodate a decent amount of people. Every person we encountered was very friendly!
Mahogany Ellis
Feb 05, 2022
3 different weddings 2019-2022 and 5 star service every time. My best friend got married in 2019 and we all tried on and purchased our bridesmaid dresses here. We had a great time. My good friend found her wedding dress here in 2021, we brought some bubbly and set up the zoom for people who couldn't come because of Covid. Last week (2022) I went in for my own wedding dress.

Each time I've come to the wedding shoppe it has been amazing, but my time was particularly wonderful with consultant Ellie. ASK FOR ELLIE! She is sweet and personable but knowledgeable and brought the exact dresses and styles we asked for. She is super helpful in getting you into the dress (meaning clipping and such) as well. The wedding shoppe offers a luxury experience for free!

A private room (no large group areas), designer dresses, the consultant brings all the dresses right to you, nice seating and lots of mirror space, I have thoroughly enjoyed coming here as a bridesmaid and a bride. I unfortunately did not say yes to the dress here but not for lack of trying. My back up (if hadn't found a certain other dress) was here at the wedding shoppe.

You can't pick your wedding dress without seeing the options, variety and experiencing the service here! No pushy sales technique, they want you to be happy. I'm sorry it took the third experience to write a review, but it's been well earned.
Kristi Bauer
Jan 28, 2022
Great consultant and shopping experience.they do not allow weekend "try on" appointments after you buy Sharing on behalf of my sister Kayli: I had a wonderful SHOPPING experience at the Wedding Shoppe. The consultant Olivia was TOP NOTCH, helpful, kind, made me feel at ease, even cracked a couple "dad jokes". I was struggling to find the right dress that had sparkle and straps with the fit but the creativity of my consultant Olivia allowed me to add rhinestone straps made from a belt we ordered to create a unique design I love.

The dress arrived early (it was not supposed to be here until July) so we were very pleased with the SHOPPING experience. I get the call the dress is in i'm told they don't offer try on appointments on the weekend. That's a bit of a slap in the face considering I just spent over $1500 on a dress outside my budget and I live in Madison, WI. I realize that it's my "fault" for choosing a dress shop not near my home (but choose wedding shoppe so my mom and sister could be part of the experience, and my sister bought her dress here). Trying on the dress would literally take 10 minutes for me to ensure the lace isn't damaged, the zipper zips, the buttons are all there and it's not stained or tore but you cannot try on dresses on the weekends.

I just learned this so take note. That's cool Wedding Shoppe.two can play at this game. I'll show up in my tank top with sports bra and leggings so I can stand in the damn lobby and pull the dress out to look it over and then "try it on" in the lobby. I'm sure you only want the expensive appointments on the weekends (and $1500 is probably not that), but I don't need an hour to try the dress on.can't a girl have 10 minutes after driving 4 hours and spending $1500? It's fine I just wish I would have known weekend try ons were not an option before I bought.
Lindsey D.
Jan 25, 2022
I purchased my wedding dress here and had THE BEST TIME after I went to another bridal shop and had a horrible experience. I was so thankful for the women who helped me, they made me feel so comfortable. They all had such great knowledge and patience. If you need a wedding dress, bridesmaids dresses or anything else I would say this is your place!
Jenn Chuchvara
Jan 17, 2022
I had a wonderful experience the Wedding Shoppe. I loved having my own private room to try everything on. Kelsey took the time to listen to what I wanted in a dress and pulled 5 amazing options. She was not pushy and really let me take the time to make my decision, I bought the last dress I tried on! We also had a lovely experience with the bridesmaids dresses across the street! Emily knew all the dresses by heart and helped my girls find great matches. Cannot recommend them enough!
Jenna Longhenry
Jan 09, 2022
I cannot emphasize enough how grateful I am for my experience at The Wedding Shoppe! I almost cancelled my appointment just before I came, as I was concerned I wouldn't be able to afford a dress from a boutique, but I was so glad I didn't! The shop is so cute and unique and has so many beautiful dresses! We were able to have our own room with a sliding curtain and large mirror, so everyone in my party was able to share the experience, while I still felt comfortable and had privacy to see the dress first. Amber was absolutely fantastic!

She personalized the experience and made me feel comfortable and valued. She listened to everything I was looking for and had the perfect dress in mind immediately, and it was even within our price range! Everyone in my party, myself included, fell in love with it right away, and I love looking back at pictures from my wedding day and admiring how beautiful it looked and remembering how great I felt wearing it!

I would 100% recommend The Wedding Shoppe to anyone looking for a personal and special experience shopping for their dream dress. Also, I never write Google reviews, so the length of this review should speak for itself.
Alicia Bonnell
Dec 11, 2021
The Wedding Shoppe was a great experience in December 2020. I had Anne S. as a consultant and she did a wonderful job at listening to my ideas and pulling some amazing dresses. She was very respectful of my budget and helped pull in accessories when I found THE dress. The staff was also helpful when my dress came in for a try on. Note, you will have to find your own place for alterations but they do have a local list available. I used Reyna's alterations which I could not recommend more.
Samantha M.
Dec 01, 2021
Went into the shop by myself and had a fairly good appointment! My stylist pulled a lot of things I loved and was extremely helpful at getting my mind to the right dress I wanted not what my family wanted. I gave a 4/5 star rating only due to dresses had been pulled well over my budget! It would have been extremely heartbreaking if I loved a dress I was not going to be able to afford! I did fall in love with my dress! Picture not of the one, since I haven't got married yet!
Ashley Malecha
Nov 26, 2021
I had an even better experience here than I could have imagined. Jenna is beyond amazing and knows what she is doing! She made an experience that seemed overwhelming so fun, enjoyable, and comfortable! I would definitely recommend this place to anyone searching for their perfect wedding dress and I will definitely be back for my bridal party dresses!
Cassidy Kopet
Nov 11, 2021
The Wedding Shoppe very easily met all my needs when it came to having multiples dress choices for my bridesmaids in the color I chose. For all 5 of my appointments, I was lucky enough to have Vic helping us. She is nothing short of an incredible consultant. She made all my girls feel beautiful. She was also very respectful and private when it came to sizing. Vic was very personable and made each appointment so much fun! Highly recommend!
Jennifer N.
Oct 07, 2021
If you're looking for your wedding dress, do not shop here, horrible place! The greeting wasn't friendly, no water or bubbly offered, the place smelled, etc. I've been to eight bridal shops now around the twin cities, and this shop was by far the worst! First, I didn't even have a say in which dresses I got to try on, and I was not able to browse their selection once.

The stylist asked about my event and style, and guessed from there - from the many dresses I tried on, I liked maybe one or two! And when I was allowed to look at some of their sample dresses it was near the end of my appt., and the stylist wouldn't let me try the last one on (with even just a few minutes left)! Every other shop has let me try on the last dress or last few dresses when time was running out!

And on top of that, they don't write down the styles you like, they tell you to take pictures of the tags and say they will "put it in your profile." Even if I had loved a dress here, I would pay double to shop elsewhere!
Laura Warne
Sep 20, 2021
I loved the wedding shoppe! I didn't want to go to David's Bridal for a wedding dress because they all look the same to me. The wedding shoppe has a huge variety of styles and the consultants really work with you to find the dress of your dreams. I got to work with Brie and she was FANTASTIC. She listened to me and what I wanted and what I didn't want.

She never pushed me but encouraged me to try dresses that I never thought I'd try and sure enough I got a dress that I never thought I would buy! I highly encourage you to give them at least a try.
Kelly V.
Sep 10, 2021
Maari was the best she knew exactly what to bring me for bridal gowns to try on I went there for one particular dress that I found online and she found it and brought it to me right away and brought me others as well she asked me what I was feeling as far as style and she nailed it! I am know stuck deciding between two dresses that Maari found for me the one I originally went for and another that she picked for me and the decision is not easy! 5 stars!
Holly M.
Sep 05, 2021
We had a very poor experience shopping for bridesmaid dresses. Our sales associate did her best to find dresses for another member of our bridal party who wears a size 16, but it's very clear that the Wedding Shoppe isn't terribly interested in offering an inclusive and pleasant experience for all women. Our sales associate was, to her credit, very sweet and did her best to remedy an upsetting situation.

The plus size dresses were kept in the basement, so she did say, "I need to run to the basement to find a dress for you." I find it extremely offensive that they keep size 16 dresses in the basement. Additionally, the dress selection is extremely limited, unless you're a sample size. My frustration isn't directed at our sales associate, who really did try her best. It's obvious that this shop caters to size six women.
Michelle O'Sullivan
Aug 27, 2021
The Wedding Shoppe was such a fun experience for all! Josie is an exceptional stylist and made each girl feel joyful and gorgeous. She brought several flattering options and has so much knowledge about the dresses and styles. She really has a great eye for what would look good on each person. We went through several rounds and were allowed to take photos which really helped narrow down the ultimate winning selections.

It's also great to see real dresses in the color that the bride selected (Cornflower Blue). Did I mention pockets?!? These dresses have pockets. Brilliant! Josie even jumped in a photo with the style of dress that was selected by the bridesmaid who couldn't make the appointment so she (and her dress) would be included in the experience. The Kennedy Blue and Mori Lee dress lines they carry are lovely. Highly recommend! Ask for Josie.
Mikayla V.
Aug 13, 2021
I bought my wedding dress here and the experience was wonderful! I came here because my sister bought her wedding dress here a few years ago and had such a good experience. My associate, Olivia, was so helpful and friendly. Coming into my appointment I was overwhelmed and stressed by the process, but within 2 minutes I was completely at ease. All of my feedback on each dress was listened to and Olivia helped me imagine how alterations would change aspects of each dress to fit my ideas. Within and hour I found my dream dress and I was able to leave with it that day since it was a sample. I will add photos after my wedding :
Emily S.
Jul 05, 2021
Scheduling was super easy and everyone the was very accommodating. The location is in an old house and some "rooms" are just sections of the house with large curtains, which still provided the privacy and intimacy I needed. Staff was very helpful and knowledgeable about their dress stock.
John Z.
Jun 28, 2021
If you want a headache added to an already stressful process of planning a wedding then spend your money here. Simply AWFUL service. My cousins wedding was this weekend and the groomsmen, and fathers tuxes were not what we ordered. The Tuxes came a week before the wedding, and our vests were the wrong color, pieces of the suit were the wrong size, and after multiple back and forth messages between the groom, and the shop we finally got our replacements, guess what?

Still wrong. Even after a THIRD DELIVERY THEY WERE STILL WRONG. We had items that didn't show up till hours before the wedding. We ended up wearing what was given to us, and made due. No type of refund or compensation was offered, they apologized and brushed us off. If I could rate 0 stars I would do so without hesitation.
Sarah K.
Jun 10, 2021
I absolutely loved my experience at the Wedding Shoppe! All of the ladies working here were so kind, helpful and so easy to talk to! The dresses they have are so beautiful and reasonably priced. I found my dream dress and I couldn't be happier! I put it on and it fit like a glove! The Wedding Shoppe was the first appointment I had for the day and I ended up going to one other appointment elsewhere before canceling them all and coming back here! I truly couldn't be happier. It was such a magical day and I'm so grateful for the amazing staff for making it feel that way! Thank you all so much!
Tyra L.
Jun 04, 2021
Umm they are alright. Except I ordered the dress the beginning of March and now they are saying the dress won't arrive until sometime in July. and the wedding is the beginning of August. They aren't sewing or custom making the dress so I don't know what it could possibly take so long. Even if it's coming from another country there is no reason for it to take that long.

Due to Covid the bridal party had to try on dresses in two groups on two different dates. They said they had taken notes on what the previous group had picked out, but they must have misplaced them because they were really not much help. We were all getting different dresses in a similar color so they suggested looking online at styles. Well I guess I'm not very good at that and trying to sort by color and seeing dresses in different colors come up was a bit confusing to me.

Then they would let us look at any of the racks of dresses in person to pick a style. I'm the kind of shopper that knows it when I see it, and only knows how to describe what I don't like, but not what I do like. To me they also seemed a bit over priced. It's all polyester, why the price tag? And why so long to get it to me?
Crystal J.
Mar 09, 2021
This bridal Shoppe was the best experience I had. Before coming here I had been to 3 other shops in my search for the perfect wedding dress. Amber F was my consultant and we all LOVED her. She was attentive, friendly, fun to work with, listened to my feedback, gave "real" advice/opinions and suggested dresses I loved one after the other. This place had a vast variety of dresses in all different price points. I'm shocked by the poor reviews I see foe this spot but understand everyone has a unique experience. I'd absolutely recommend this place if you are looking for the dress of your dreams.
Aja L.
Oct 20, 2020
I've gone to the Wedding Shoppe to shop for a wedding dress and then again for bridesmaid dresses and had two very different experiences. Bridal Gown Shopping: 5/5 My mom, MOH, and I got a large private room for try-ons. We went at 10am on a Monday. This was my first time shopping and the stylist was very helpful. She asked a few questions then grabbed a ton of dresses for me to try on in our 1.5 hour appt.

Every dress was beautiful, and I had a few favorites, but ultimately walked away. Bridesmaid Dress Shopping: 2.5/5 3 of my bridesmaids and I made an appt for 10am on a Saturday. We were crammed into a tiny room and the stylist was not very helpful. I said i'd like to see some Kennedy Blue dresses, so she grabbed different shades of the color I wanted.

We asked what the process was and how we figure out sizes and styles we like and she just wasn't answering questions! She started bringing us more styles and wasn't rude by any means, just quiet. At the end, she took measurements and my bridesmaids still left not knowing their size. I still don't even know how we order, timelines, etc. So I'm just going to have them do it all online.
Hannah G.
Jul 07, 2019
I had such a great experience yesterday finding my wedding dress at the Wedding Shoppe! I made an appointment to look at dresses with 7 friends/family in tow. We had a comfortable room with a curtain for me to change behind and chairs for all the girls to hang out. My consultant Jenna was INCREDIBLE. She asked really good questions and listened to all my opinions to make sure she was able to find the dress I was envisioning.

I never felt rushed or pressured to make a decision and purchase, but by the end of the appointment Jenna had found me my perfect dress! We spent a few minutes trying on veils and different straps that could be added too. THANK YOU Jenna & the Wedding Shoppe for making my shopping experience so easy and fun!