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We specialize in having gorgeous, high quality gowns, dresses, tuxedos, & accessories at affordable prices! We take pride in our selection that is truly as unique as you are. Celebrating 28 years of business thanks to wonderful customers like you! Customer service is our top priority! Offering wedding dresses, bridesmaids dresses, tuxedo rentals & sales, flower girl dresses, prom dresses, and more.
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Locally owned and established by Tammy Bronson in 1994, Brides Expressions and Floral has been a staple in the wedding industry in Watertown ever since. Currently Brides Expressions is still owned by Tammy. We are a two-woman show, with just Tammy and Caitlin helping each and every person for the past few years.
Luna + Stone is a collection of whimsical bridal accessories designed for your dream wedding and beyond. They are perfect for modern, boho, and whimsical brides. They offer headpieces, jewelry, and bridal belts at extremely high quality for affordable prices. NOTE: All prices on their website are in CAD, please contact us directly for US prices and to order.
Looking for amazing flowers without the expense? Tammy works in Real Touch and silks for your wedding day. Bring in image inspiration or a Pinterest board with ideas and she can work something up for you. She works within your budget to make your vision come to life.
It means if you plan on just walking in on a Saturday, you may be turned away. We operate on a by-appointment-only basis on Saturdays (and have since June of 2020) to offer our customers more personalized attention, so you have a dedicated stylist who will have all their attention on ONLY you. Who wants to feel stressed while making a big decision like your wedding or prom dress?!
Reviews (7)
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Shayne Dragone
Feb 17, 2022
I found my receipt from Brides Expressions from 8/2/2017 I thought I had lost it. I so badly wanted to leave a review for them 5 years but didn't have info I needed. Well now I do! My son was getting married and I couldn't find a dress either locally (Fargo ND) or online. I stumbled across BE through The Knot and contacted them. I shared my dilemma and asked if they could help.

I told them exactly what I was looking for and the size. Since I wear woman's plus size it makes ordering difficult. Tammy took all the info down and called me back saying she believed she had the perfect dress. Sight unseen I purchased the dress over the phone. When I received the dress all I could do was cry! It was EXACTLY what I was looking for!

Perfect fit, only needed to be hemmed. I cannot say enough positive for BE of Watertown. They far exceeded expectations in the area of customer service. My apologies for being almost 5 years late in posting but it was so important to share how much they value the customer!
Lacey Kulla
May 12, 2021
I don't usually leave reviews with good or bad experiences. I did shop around before at other bridal shops so I know the experience I had here was not the normal experience you would have at other bridal shops! I was not satisfied at all with how things were handled all throughout my wedding experience! They have beautiful bridesmaid dresses, wedding dresses and accessories, don't get me wrong!

This was the only reason I continued to choose this shop. However, they are not very helpful at all. I would try and get help and it was just the most awkward experience. I bought my wedding dress from David's Bridal and they wouldn't even let bring the dress in their store to be sure the veil I wanted matched or even to see if I liked it with my dress.

When we figured out what we wanted for bridesmaid dresses she sized each of the girls. I got two that were sized correctly, one that was ordered to small, one that was 2 ft to long and another that was way way to big all around. I know alterations are to be expected. They did help with those that needed to be altered. I was thankful for that. Also, I ordered these dresses months before my wedding.

They were suppose to be here mid April my wedding was in June. Due to COVID they closed their store/lobby like a lot of other businesses (understandable) however i would have appreciated being informed that they closed. To top it all off a warehouse I ordered my dresses from also closed, I understand the bridal shop had nothing to do with it! They knew the warehouse had closed but again I was not informed that they had closed so my dresses were going to take longer than expected!

They didn't even tell me until I got very persistent on finding out where my dresses were. I recommend getting staff in there that wants to jump in and help their guests and make them feel welcomed instead of awkward! And some more organization when the world has an influence on your business. Communication is key! The dresses were here early enough to get them all altered and they were beautiful!
Kaylee Simonton
Apr 12, 2021
I have had nothing but great experiences! I had stopped at several bridal gown shops, and stumbled into here and found the one! The gals that have helped me were amazing! They have called me, kept me updated, and just have been friendly every step of the way. I ordered my bridesmaids dresses there, as well! This shop is very affordable and full of pretty gowns. I'm from Watertown, but live and am getting married in the cities, and the distance has not been an issue. I have been very happy with my experience so far!
Sen
Dec 22, 2020
Smooth and easy to pick up and order a suit. Nice people and wonderful service.
Amber Schimmel
Nov 24, 2018
Second year in a row buying my daughters prom dress here! The best dresses, atmosphere and service! Thank you!
Camilia Domke
Dec 14, 2017
I chose Bride's expressions for my bridesmaid dresses and was very disappointed with them. All of the girls dresses were many sizes too big. Although one of the workers was cooperative and nice, the others were not whatsoever.
Megan Rieck
Apr 02, 2017
I had to find a bridesmaid dress for a July wedding in April. Caitlyn gave me a website with a huge selection of dresses that could be rush shipped in time. The price I paid was far below anything I found on the internet, and she helped me in store with different options I didn't notice in my internet search. I would not hesitate to go here again. They were awesome.