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At Bella's we strive to ensure that every customer is well accommodated with a variety of options and a thorough consultation to ensure that your gown shopping and selection experience is a beautiful one. After all, our name means beautiful!. Say "I do" to our exquisite selection of designer gowns, veils, shoes, and accessories for your special day.

Outfit your bridesmaids with dresses designed to make everyone look their best on your big day. Our exclusive prom dresses come from some of today's most popular designers and are registered to ensure there is no duplication at any one school.
Services
For the bride. Bella's offers spacious double-door suites which allow room for brides to try on gowns from the skinniest of mermaids to the grandest of ballgowns. Each suite also features a 2-guest sofa. The gowns featured in our online collection are the newest season from each of our designer's Sottero and Midgley, Mori Lee, Allure and Demetrios we DO NOT carry all gowns in store.
Bella's strives to provide the most up-to-date and trendy bridesmaid fashions in a large variety of colors and styles with great fit so brides are able to find a dress to suit every member of their bridal party.
Bella's is your HOT spot for prom and homecoming gowns and accessories. With 15 dressing rooms and prom consultants to assist, you're sure to find your perfect prom gown from our collection of 10+ designers and, yes ladies, we carry SHERRI HILL.
Not even sure I can put into words but I will try. Overall experience was absolutely wonderful, they had so many styles to choose from and all were beautiful and VERY reasonably priced. All around the best bridal shop there is, I will definitely be recommending them to everyone I know. David's bridal has NOTHING on this place.
Reviews (25)
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Erica Pena
Apr 29, 2022
We had the best experience shopping for my daughters Quinceanera dress! We were short on time and didn't think we would find the perfect dress, but the staff at Bella's came through in finding my daughters dream dress : We are so grateful for them and the owner is the sweetest! We will definitely be going back for any future special occasions!
Laura Kyle
Apr 23, 2022
I had a first time bridal consultation today and I found my dress. Reagan was wonderful and so helpful. It's a beautiful shop and the staff is excitement.
Courtney Clark
Apr 21, 2022
I have to rave about my experience with Bella's Bridal, specifically my consultant Reagan Tadlock! She has gone above and beyond to help me find my perfect dress! She has made the experience overall a million times better. In fact, I found the actual dress I wanted at a different store, but I came back to her to order it!
Destany Covarrubio
Mar 08, 2022
Going in to this store the ladies helping to grab dresses and try them on were sweet, and understanding. The owner even seemed to be helpful, however as my time was drawing near for my bridal fitting the young girl who was assisting me seemed to get uneasy and almost was shutting down as to she couldn't help me out any further due to my time being up for my bridal fitting.

I lingered around talking and discussing what I wanted to do for maybe 5 minutes after my time was up because they offered a great price on a dress that I liked, but as I was going up to the front desk to discuss it more, I heard the owner voice to the young lady who was helping me try on dresses say that she "needed us out NOW", with quite some authority.

The owner noticed me coming, and noticed I had heard what she had said, and her eyes got large as if she didn't intend for me to hear that comment but continued to speak to the girl who helped me and said, "oh there she is" as if the rude comment never happened. Now I know a business has to be ran, and times have to be met, BUT, you also have to keep in mind that these are expensive dresses being bought for every woman's, inner little girl, dream come true moment in their lives.

The last thing that we want to remember is being rushed or rude customer service when buying the dress of our dreams. Needless to say I didn't go back to purchase any dress as I felt super uncomfortable and a burden the minute my time was up. To the response given from the owner. Again I agree it's a business but maybe a better business transaction recommendation would be to allow longer time slots for these brides to accommodate everyone, including your sweet consultants.

That way everyone is happier, and no attitudes are given, or rushed customer service is the result of what is supposed to be a joyous moment. However I can only make these suggestions, you as a business owner decide what you choose to listen too. I suppose that's the difference between a good business, and a bad business that seems to have quite a few complaints that are similar to mine on this google review.
Danielle C.
Jan 23, 2022
Adored Reagan! Had our first day of appts today to shop for dresses and Reagan was our consultant- she was a delight from the first moment. She listened to our needs. and in the matter of 80/90 min she systematically helped our future bride find the dress of her dreams for her very special day. For both the MOB and MOG we enjoyed the area to observe try-ons and the professionalism and the attention to detail that Reagan provided while pulling dresses to suit the bride. Such a special experience at this shop!
Kayli S.
Jan 12, 2022
I had a great experience at Bella's. The assistant manager was my attendant and she did well with her pics-I REALLY had thought I had already seen beautiful dresses before my appointment here as I had been to two other stores and tried on a ton of dresses! Unlike other stores you don't walk through the dresses and pick you explain what you are looking for and they bring out dresses in your price range to try on.

Each dress was beautiful! I mean MORE beautiful that ones I had seen at the other stores! Needless to say I found my wedding dress and am very happy I waited till I went to Bella's-I would recommend coming here for sure! There were also TONS of beautiful prom/dance dresses available!
Natalie Salaz
Nov 08, 2021
We went in February and found the perfect quinceanera dress for my daughter! Brianna was amazing as well as the owner! They made my daughter feel beautiful and the atmosphere was amazing. We traveled 2 hours to get there and it was worth every minute. My daughter got so many compliments on her dress and it was so in style compared to shops in my area.

I was also up in the air about my dress and the owner found something perfect for me as well! Comfortable and elegant as I am a bigger mom. If your looking for somewhere to go I recommend this place over and over! Thank you to a wonderful staff for excellent service and being so welcoming.
Keely Justice
Nov 01, 2021
Not even sure I can put into words but I will try. Overall experience was absolutely wonderful, they had so many styles to choose from and all were beautiful and VERY reasonably priced. Reagan was the lady that helped me and she was just amazing. Very friendly, patient, listened to every word I said when asking what I pictured and boy did she deliver!

The owner of the shop was awesome as well, easy to chat with, cool personality and more knowledgeable than anyone I've dealt with so far. All around the best bridal shop there is, I will definitely be recommending them to everyone I know. David's bridal has NOTHING on this place.
M. C.
Oct 21, 2021
Finding my wedding dress was wonderful with a younger Hispanic girl. She was very sweet and patient with me and my lack of fashion knowledge. Picking up my final dress made me want to walk out without it. The two middle-aged white women there the day I picked up my dress before my wedding didn't even try to hide their judgment at my dress or my answers to their questions. They ruined any good feelings about the place. Edit: I guess I should ask to please not use my name in response. My name is not used in my review.
Sayre C.
Aug 12, 2021
I bought my prom dress here and Reagan helped me pick, she has such an eye for color and what would look good on me, helped me find the perfect dress. It's also such a neat, classy, tidy environment inside and everyone here was welcoming and friendly. They have a bunch of options too
Precious Aguirre
Apr 22, 2021
I had the absolute best experience ever! My family and I were served with the best all around experience while looking for my bridal gown. Vanessa was our consultant and to say the least she was like an angel! She was able to pick out gowns that were EXACTLY what I wanted and she valued all of my opinions. She was so helpful and very attentive to my questions.

Every family member who attended had nothing but good things to say about Bella's. I will recommend them to EVERYONE from here on out. Also, I did find my dress for my big day! Success! A big thank you to Bella's, Vanessa and all of your great staff.
Andrea
Apr 19, 2021
This is a big place with lots of options! It was separated into sections like the prom area, bridal area, etc. super cute place aesthetically, too. We went for a Quincenera dress and found a perfect fit thanks to Breanna, she was super fun, quick, and her knowledge on everything was awesome. It was such a great experience, especially for my little sister who just had her first dress try on experience!
Jennifer Sarchet
Jan 28, 2021
My precious soon-to-be DIL booked a wedding dress appointment Friday. It was a bittersweet day, filled with emotion as she lost her momma unexpectedly last fall. She was very excited to shop at Bella's as she and her momma had bought three prom dresses from your shop. The disappointments began when we arrived. While waiting for our appointment that we would be charged for if not kept, the employee waited on two separate customers.

The first customer was treated rudely while the employee was scrubbing her dress. The first words uttered to the second customer were, "You're late." All the while, we were sitting, listening, and she was late to our appointment. When we finally were helped, the service was abrupt and cold. Our appointment was ended early by the employee (even after starting late). Thankfully, we went to another local shop and were treated with kindness, patience, and respect.

We found the perfect dress. Although they had a smaller selection, they went above and beyond and suggested other styles. A dress that they suggested turned out to be absolutely perfect. The Dress. Had the employee we dealt with been patient and listened, there is a great likelihood that we would have purchased a gown from your shop instead of leaving brokenhearted.
Stan D.
Feb 17, 2020
Had a scheduled appointment for my daughter to look at wedding dresses. What should have been a light hearted event with lots of love and laughter quickly turned into a nightmare. Yes, we were greeted nicely at the front door and told it would be just a few minutes before our consultant would be with us-not a problem. We were quickly moved to a table and handed an iPad to look through dresses and told to mark down the ones she would like to try on/look at.

She picked about six dresses as the majority of the dresses where mermaid/second skin dresses and although most were beautiful they are not meant for a girl who wears a larger size. The consultant did not seem happy to see us and did not make us feel very welcome. She even told my daughter she would not put her in a dress that she felt would not flatter her and that she was not like the other girls who would say anything to sell a dress. Needless to say my daughter tried in four dresses- two she liked and two the consultant liked.

After the fourth dress we agreed it was time to leave even though we still had time left in our appointment. I don't recommend this shop simply based on customer service. Also go look at the reviews and then the replies by Bella's --it's NEVER THEIR FAULT according to them it's always the customer's fault.
Jessica G.
Jul 31, 2019
I went to pick up a dress for my little sister who is going to be in a quince and the sales lady was SO RUDE. I did not feel welcome in that boutique, I was going to stay and look around and possibly buy a dress but I'm going elsewhere because the customer service was poor. It's not hard to be nice and helpful especially when that's suppose to be your job. Soda in hand? Seriously? I think you have me confused with someone else. y'all sound so unprofessional! You guys, this is just another example of why y'all should avoid this place.
Magan F.
Feb 02, 2019
Bella's helped me find a dress after an extremely horrible situation from another boutique. I'm so thankful for them! There was a great dress selection and I was even able to walk out with the dress the same day. I cannot thank Bella's enough. Brianna was a joy to work with and she nailed it when it came to picking dresses to try on. Thank you again Bella's!
Mary N.
Jul 03, 2018
Bad Experience. i was a bride that already had a dress, but brought my daughter, a bridesmaid, in to get a dress. i was visiting family and wanted them part of this experience. sadly, it wasn't a nice experience at all. first, i found information on the internet that was apparently incorrect about a line they carried. no big deal, i didn't fuss.

What was really annoying was i had to help my daughter with her dress while the sales gal stood there. Then the owner interrupted and wanted the incorrect information from the internet so she could correct it, interrupting our looking at dresses. It was chaotic and we didn't get any help. my daughter did find the dress! but it wasn't credit to the people in the store.
Lauren H.
Jul 02, 2018
I had a memorable experience here. I made an appointment about a week out and told them that I was a military bride and needed a dress for my wedding in two days. They were super accommodating to me making sure they pulled out all the dresses I wanted to try. Laura was my consultant and she was simply fabulous. She knew so much about every dress. By the end, she brought out one more that I just knew I wouldn't like but it ended be "the one." A little out of my price range but I couldn't leave there without it so my family split it three ways. It was perfect and everyone was so sweet. Thank you, Bella's and especially Laura!
Mr. M.
Feb 21, 2018
Living in Lubbock and getting married, my wife went wedding dress shopping and ended up finding a dress she loved and we bought it from Bella's. When the dress arrived, it didn't fit her in her hips even though she had her measurements taken there. The response by the owner was that she NEEDED TO LOSE WEIGHT and said they couldn't replace/exchange the dress.

For an occasion that is supposed to be so happy, Bella's basically did all they could (short of losing the dress) to ruin the experience of purchasing her dress. We ended up having to spend a ton to alter the dress due to the lack of any sort of accommodations from Bella's. I would avoid this place like the plague.
Rachel D.
Oct 09, 2017
I made an appointment at Bella's to find my perfect dress and as soon as I walked in I was greeted warmly by the staff. I was sat down at a table so I could look at the selection and immediately found several dresses I loved. Went to try on and really felt like the consultant was listening to my needs. I ended up finding my dream dress and thanks to the staff the process was so easy and reassuring.
Tori R.
Jun 27, 2017
We made a day trip to drive in to Lubbock and made it a point to get to Bella's five minutes after they opened. The day before we called to make sure we didn't have to have an appointment and we were assured that all though they did take appointments for specific times, they worked on a first come first serve basis. We arrived five minutes after opening and were the only customers in the store.

We were sat at a table, handed a tablet and VERY rudely told we had been misinformed about the first come first serve policy. We were allowed to scroll through the website but were not allowed to try on any dresses not even for the bridesmaids and mother of the bride, the bride couldn't even browse the floor. Luckily we had an appointment at David's Bridal where the staff was extremely friendly and helpful and we were able to find the perfect dress for the bride and her bridal party
Diana H.
Nov 22, 2016
The ladies that work there are very attentive to what a bride is looking for in a dress. I love the process they have to see what a bride's style is and what type of budget she is working with. After six very indecisive months, I finally found my dress at Bella's.
Katie E.
Jan 27, 2015
Disappointed in lack of choices I am an offbeat bride. My wedding is day of the dead Spanish Mexican fiesta (not scary). I have never felt like an Offbeat bride or that I was different until I went to 4 different bridal shops in 2 states. This shop was the worst about making me feel bad about being different. I have bought a dress before when I was overwhelmed and pressured into it. SO this time I went into buying a dress prepared.

I had a list of dresses from the designers they list on their website. This list was tossed aside. The shop has the same old lace and ball gowns you could find any wear. Nothing different and fun and not a lot of help finding it. I spent an hour with a consultant who was nice but new. The manger had nothing I wanted and wasn't really willing to go out of their way to help me find it.
Megan J.
Aug 06, 2014
I worked with Stephanie and she was great. The dressing room and spaces were very comfortable and there was no pressure to "buy immediately" which I appreciated. I did end up returning to purchase my favorite dress, but didn't feel guilty for taking the time to think about it. I would have appreciated more guidance than I was given in picking out dresses. Essentially, at the beginning of my appointment, my family and I were left alone with a giant book of pictures and told to pick out what we wanted to try on. Especially since I was looking for a cheaper dress, the fact that none of the dresses were labeled with a price was challenging.
Alesha M.
Apr 23, 2012
I had a pretty good experience here after coming from a disaster trip from David's Bridal. I had read on google reviews that they aren't nice to bigger women. I wear a size 12 in jeans which is a lot bigger in the bridal world. I also had a limited budget (1000 or less). the sales lady was hesitant at first and said I would have less selection but quickly pulled 5 dresses.

I fell in love with the third one and was ready for a purchase. the only advice I have to give is to work on how sales people/manager act. They DO come off as "upity" but I just reminded myself they have sales positions and aren't any better than the brides that come in to pay their salaries. Since I was buying a piece off the floor I wanted to barter a bit (not custom ordered) and I'm guessing it was the manager, ,,, she seemed offended.

There are nice ways to say no without making your customer feel put off (definately the upity came out of her). To her saving grace her staff (our sales lady) was so superb I could look past the arrogance and appreciate the great service she gave us.